Wan 3.0 · Now available in Hilight
Create cost-effective marketing videos with Wan 3.0 in Hilight. Turn text or up to 10 reference images into 2–30 second videos with generated audio and 720P or 1080P output.
Wan 3.0 is Alibaba's new-generation multimodal video creation model. The upgrade is not simply 15 more seconds: it changes the unit of creation from an isolated shot to a complete story. Longer sequences, broader source understanding, real-world reconstruction, reference consistency, and clearer digital information give creators more control over a finished video expression.
01 · Complete storytelling
Generate a single sequence up to 30 seconds, giving an idea room for an opening, development, and ending. Longer duration also creates space for continuous camera movement and true one-take storytelling.
02 · Anything to video
Wan 3.0 can understand text, images, audio, video, documents, spreadsheets, and webpage links, then organize that information through a prompt into one coherent video story.
03 · Real-world fidelity
Wan 3.0 focuses on distinct facial features, skin detail, restrained emotion, coordinated micro-expressions, and natural body language—even when several people share the frame.
04 · Full-reference consistency
In full-reference tasks, the model is designed to preserve character appearance, product and prop details, spatial relationships, sound, and visual style across changing viewpoints and scenes.
05 · Digital information
Wan 3.0 improves the presentation of charts, data, and interface content with more harmonious color, clearer information flow, and a more polished visual finish.
Start with an idea, a visual reference, existing footage, audio, a document, or a webpage. Wan 3.0 is designed to understand the source and translate it into video--not simply animate a prompt.
Describe the subject, action, camera, pacing, dialogue, and sound. Text-to-video is available in Hilight now.
Use product, character, scene, and style images as creative references. Supported Hilight workflows accept up to 10 images.
Use existing footage to guide motion, pacing, camera language, and visual direction.
Use sound, dialogue, or music as creative context and coordinate the audiovisual result.
Turn DOC, XLS, PPT, PDF, TXT, KEY, PAGES, NUMBERS, or Markdown into a structured video narrative.
Give Wan 3.0 one webpage link and let it organize the page's structured information into a video story.
Wan 3.0 generates longer, more coherent video, while Hilight places that capability inside a practical marketing workflow for ads, social content, try-on videos, and product close-ups.
Turn a campaign idea, product benefit, or script into a 2-30 second ad, social video, or brand story.
Use up to 10 product, character, scene, or style images to guide the subject, visual direction, and consistency.
Give the video room for an opening, development, and ending without stitching together multiple short clips.
Animate apparel and model assets for product pages, paid ads, and social-first try-on content.
Highlight material, packaging, labels, and usage detail for product pages, ads, and review-style content.
Continue in the Hilight workspace with Product B-roll, Image Enhance, AI avatars, and other marketing tools.
Alibaba positions Wan 3.0 as a production model that returns to real creative workflows--not only a tool for generating attractive clips.
01 · Advertising & marketing
Build customized creative for appliances, beauty, automotive, FMCG, consumer electronics, fashion, and software--from product display to brand narrative.
02 · Product communication
Turn a product brief, presentation, or structured information into a clearer demonstration or launch concept without rebuilding the story from scratch.
03 · Design & software
Transform interfaces, software functions, charts, and data into motion while retaining a polished design language and clear information hierarchy.
04 · Film & visual storytelling
Use the 30-second canvas, real-world reconstruction, and stronger consistency for short films, animated mini-series, music and dance videos, and branded stories.
05 · Social content
Create longer lifestyle and creator-led sequences with more room for natural emotion, character behavior, and scene development.
06 · Destination storytelling
Reconstruct landscapes, cultural landmarks, and local food digitally to create destination films and cultural communication without a large on-location shoot.
A stronger Wan 3.0 result starts before generation: define the story, plan the essential shots and references, then use Hilight to generate, review, and refine the complete sequence.
Start with the audience, message, product value, emotional arc, and the action you want the viewer to take.
Break the idea into key beats: opening, development, and ending. Describe framing, action, camera movement, transitions, and add up to 10 relevant product, character, scene, or style images where supported.
Generate in Hilight at 2–30 seconds and 720P or 1080P, then review product details, text, faces, spatial logic, continuity, and audio. Refine the prompt or references before exporting the strongest version.
Both models create polished marketing video in Hilight, but they lead with different strengths: Wan 3.0 gives stories more time and reference context, while MiniMax H3 prioritizes 2K detail, precise direction, and native stereo sound.
| Capabilities | MiniMax H3 | Wan 3.0 |
|---|---|---|
| Video duration | 4–15 seconds in Hilight. | 2–30 seconds in Hilight. |
| Image guidance | Use a first frame, a last frame, or both to direct how the shot begins and ends. | Use up to 10 reference images in supported workflows to guide products, characters, scenes, and style. |
| Storytelling canvas | Best suited to focused, premium short-form shots with precise instruction following. | More room for a beginning, development, and ending, with stronger continuity across longer sequences. |
| Resolution | 2K output in Hilight. | 720P or 1080P output in Hilight. |
| Audio | Native stereo audio for action sounds, ambience, dialogue, and visuals created together. | Generated audio that follows dialogue, ambience, and sound direction. |
| Creative strength | Precise direction, visible brand detail, polished commercial imagery, and high-resolution delivery. | Longer narrative, multiple visual references, real-world reconstruction, and cross-scene consistency. |
| Choose this model when... | You need a premium 2K product shot, short brand film, or audiovisual clip with native stereo sound. | You need a fuller 30-second story, more reference images, or stronger continuity across changing scenes. |
Answers grounded in Alibaba's official release and the capabilities currently available in Hilight.
Compare more model options for product ads, social videos, and creative exploration.
Fast AI video generation for lightweight product and creative tests.
Precise direction, detailed commercial visuals, 2K output, and native stereo audio for polished short-form creation.
A flexible model option for cinematic motion and visual exploration.
A creative option for social-first clips and experimental outputs.
A model choice for stylized video generation and visual ideation.
A quality-oriented option for polished AI video scenes.
Start with a prompt or reference images, choose 2–30 seconds, then review the full story, visual consistency, text, and sound in Hilight.
