Built around your marketing goals
Hilight is a Marketing Video Agent, with a current focus on ecommerce. Bring your product knowledge and marketing goals; your agent helps turn them into a creative direction and a finished video.
From knowing the product to telling its story
Creative direction before production
Strategy, creative and director agents help connect the audience, product benefits and opening hook, then develop a script and shot plan.
Key decisions stay with you
Choose a quick first cut or a closer creative collaboration. Give feedback on the direction while Hilight handles the production steps.
Start without learning a video toolset
Describe the task in everyday language. Your agent asks for missing details and helps move from visuals and voiceover to the edit.
A process you can understand and guide
A process you can understand and guide
Ground the work in your product
Start with product information, selling points and an audience. Give your agent the context to develop a relevant creative direction.
Review the creative direction
In Creative Collaboration, review the concept, script and storyboard before your agent continues with production.
See what each generation costs
Check the credit cost shown before generating, and choose the model and output settings that fit your task.
Review the video before use
Preview the finished video, check the product details and give feedback before using it in your marketing.
An agent that works with your decisions
Clarify the brief
Share the product, audience and goal. Hilight asks questions when the creative direction needs more detail.
Develop the idea together
Use Creative Collaboration to discuss the angle and review the script and storyboard before continuing production.
Keep the work moving
Give feedback in everyday language and let your agent continue with the next production steps.
Start with your next product.
Bring a product image and an idea. Let Hilight help you turn them into your first marketing video.
