Can I use the videos in ads?

Hilight creates videos for ecommerce ads, social content and product pages. Before publishing, check product accuracy, asset rights, platform requirements and whether the final video represents your brand correctly.

Do I need scripting or editing skills?

You can start with product information and a goal. Hilight helps develop the concept, script and storyboard, then moves the production forward. Describe any changes you want in everyday language.

Which creation mode should I choose?

Choose Quick Video when you have a clear direction and want a first cut. Choose Creative Collaboration when you want to explore ideas and review the script and storyboard along the way.

How do monthly and annual plans work?

Monthly plans charge and grant credits each month. Annual plans charge the full year up front and grant 12 monthly batches. Credit allowances are shown for your selected plan and period.

Can I steer the creative direction?

In Creative Collaboration, you can give feedback on the concept, script and storyboard before your agent continues. Available changes and generation costs are shown in the current task.

Quick Video · Creative Collaboration

From the idea to the final edit Your idea. Your direction. Your Marketing Video Agent.

Share your product and what you want to say. Get a quick first cut, or work with Hilight on the creative direction, script and shot plan before the video takes shape.

Create my product video ↗

Creation modes: 2
One guided process: Brief → Video
The creative direction: You decide

Choose your way from brief to video

Move quickly when the direction is clear, or collaborate on the creative decisions along the way.

Get your first cut

Quick Video

Share your product and requirements. Hilight develops the idea and makes a complete video for you to review.

Share your product and goal
Let your agent develop and produce the video
Review the result and request changes

Create a first cut

Shape the idea together

Creative Collaboration

Explore ideas with your agent, then review the script and storyboard. Approve the direction before production moves on.

Clarify the audience and message
Review the concept, script and shot plan
Approve the direction and continue production

Shape my video idea

You know the product. Your agent helps tell its story.

A clear division of work keeps you focused on the decisions that matter.

You set the direction

Bring the product knowledge and decide what the video needs to achieve.

Product images and accurate information
Audience and target channel
The benefit you want to communicate
Feedback on the creative angle
Approval of the script and shot plan
Final review before publishing

Hilight moves production forward

Your agent turns the brief and your decisions into a video production plan.

Ask for missing details
Develop creative angles and opening hooks
Draft the script and shot plan
Generate visuals and voiceover
Edit for your chosen presentation
Continue from your feedback

From a clear brief to a video you can review

Start with what you know about your product. Your agent helps with the production.

Share your product and goal

Upload product images, provide selling points or share a supported product link. Describe your audience and where you want to use the video.

Set the creative direction

Get a quick first cut, or use Creative Collaboration to review ideas, the script and the storyboard before your agent continues.

Review and prepare to publish

Check the final video for product accuracy, brand fit and platform requirements. Request changes where needed, then download your video.

For the product stories on your to-do list

Build around the task in front of you, from a new launch to your next creative test.

Launching a product

Turn product images and selling points into a video introduction for your store and social channels.

Reaching a new audience

Revisit the hook, message and presentation for a different audience or market.

Exploring another angle

Use the same product information to develop a different opening or story for your content testing plan.

Frequently Asked Questions

Yes. Credits expire by batch. Check the current plans and your credit records for expiry; annual plans grant credits monthly, and renewal does not extend older credits.

Start with your next product.

Bring a product image and an idea. Let Hilight help you turn them into your first marketing video.

Create my product video